I never liked being told who to be.

I started Let Dogs Be Dogs because I always hated being told what to do, how to act, and who I was supposed to be.

I wanted to make a place where people can unapologetically be exactly who they want to be. No permission. No perfect version. No script.

There’ll be kinks, setbacks, wins, and chaos. That’s part of it. We’re starting this, and we’re going to keep going.

Love,
Izzy.

Founder story.